Royal Manx Agricultural Show
Article by Alexandra Hanvey
Our agent on the Isle of Man, Edd Christian, was at the Royal Manx Agricultural Show and has gave us a run down of how it went.
The Royal Manx Agricultural Show is a two day event, held at Knockaloe Farm, Partick. The show ran over Friday 1Oth and Saturday 11th August 2O18.
The event, in total, took Edd 1O days to set up and luck was on his side every step of the way.
This was his first ever trade stand so he was slightly hesitant to take it on. He decided to give it a go and emailed the charity on the off chance there was any pitches left (even though cut off for applicants closed a week previous). Luckily, a trade exhibitor had cancelled at the last minute so the pitch was his!
After wrangling together a marquee big enough to cover the stand (incase the heavens opened), abundance of empty hobbyweld cylinders, signs and posters - he was all set for the day. A week before the show, exhibitors were allowed access to the site to set their stands up. What Edd did not expect was that the stand he had been allocated was double the size expected! It was a massive 7.2m wide by 15m deep. The marquee didn't even cover half of it.
The pitch size was that big, he was able to invite one of his suppliers, Klargester, along to help with duel advertising. Edd services and installs Biodisc sewage treatment plants as part of his day job so the partnership was perfect. As resourceful as he is, he was able to source a full size biodisc and had it operating on both 'open days' - running off a car battery and an inverter. They set a table up with regulators, welding wire and leaflets, I got on to R-Tech welders and they sent me some brochures and a small banner for the tent. It all looked great.
Eye catching? The stand needed something to catch the punters eye. Edd had considered welding something out of scrap but had limited time. Then the light bulb moment happened. He had a custom made soapbox racer in the back of the barn which was perfect. The night before the show, he painted it Hobbyweld's trademarks yellow colour and transported it to the show the next day, early doors before general admission were allowed in.
Kettle was boiled and the tea and coffee was read - SHOW DAY. There was no chance of a slow start, with people who were exhibiting at the show themselves already placing inquiries with Edd and the team before the show opened. There were 4 team members all together on the stand and the general public kept them very busy all day. Day two was much of the same. With the bad weather holding off, the attendance to the show was at a high.
Both days, Edd and the team got to speak to a lot of customers about their projects and it turned out the soapbox was a big hit and popular discussion point with two local soapbox events happening within the next month.
All in all, the trade show went off without a hitch!
If you're on the Isle of Man and are looking for a Hobbyweld cylinder, please get in touch with Edd Christian.